Pretty, bright colors and eye-catching attractive visuals. Shiny stuff. That is really what it’s all about these days. And in the business of mailing, you have to one-up the next company down the street, or around the world, that company which may be selling much the same thing as you are selling. While your product is of course much better, if you don’t match that other company and then do them one better when it comes to your promotional items, it really will not matter much how good your product may be. The winner in today’s world is often the one who catches—and holds—the most attention right off the bat.
How best can you do that when you are mailing promotional pieces to announce the sale of your fantastic product? Using color is a great way to snag that ever-wavering attention span. Colored specialty envelopes will fit the bill quite well and get your promotional efforts off the ground moving upwards, always in the right direction. There is quite a process involved in putting together just the right combination of color, promo piece, and envelope, and you may have to go through a bit of trial-and-error before you get it just right. Don’t get frustrated, though. You will only hit the mark when you keep trying.
Think about the colors you have used as the basis for your business colors. Which ones have you featured in your logo, your business cards, and even in your stationery? It may be a good start to go with these same colors for your specialty envelopes. If, for example, your logo is done in a bright yellow and a gentle turquoise, then by all means, send out your promo piece using bright yellow colored envelopes. Yellow is a catchy color, anyway, and it is hard to go wrong with it since it will always be noticed first amongst a pile of envelopes sitting in a mailbox.
What if you are sending out bookmarks to announce the publication of a fantastic book which, of course, you have written and which has just been published? Those bookmarks will likely not have envelopes to fit them exactly, so you will have to find specialty envelopes to give them the right look when they are picked up in your prospective reader’s mailbox. Maybe if you find colored specialty envelopes in that happy and bright yellow hue, you will hit the mark and end up with a whole host of new readers. Think multiple-book contract and you’ve got the right idea.
Consider specialty envelopes in different and unique sizes. Anything that will catch a potential customer’s attention, and draw it away from all other items in the immediate vicinity, will be a good thing for your promotional purposes. And if you have specialty envelopes, maybe a bit larger than the average envelope but not quite an 8.5 X 11, you have then just carved out a specific spot in the mail’s overall pecking order, and your specialty envelopes will certainly be noticed ahead of any other mail in those boxes.
What you really want to be able to do is to have every other piece of mail immediately forgotten that may arrive on the same day as your mail. Absolutely forgotten. Your colored specialty envelopes are bright, unusually shaped in a fun way, and inside each of them is an important message. What more could anyone want, right? Once that piece of mail is picked up and noticed, and then opened, all other mail will fall by the wayside. That is the desired result.
It is a well-known fact that bright colors attract faster and better than muted ones. It is also a reality that eye-catching designs in complimentary colors get special attention over sedate and safe combinations. While putting together colors and designs just to get attention can result in disaster if it isn’t done right, putting colors and designs together in an appealing fashion in specialty envelopes can bring in a bigger budget for your fledgling company. It’s all in how you put the two together. Be brave and always consider the visual results as you eyeball your creation. Consider what you would think if you opened your mailbox and found those colored specialty envelopes. What would you think? Be honest.
You will do yourself a big favor by going online to find the right printing company to help you come up with just the right colored specialty envelopes for your product. Check out the companies that seem to do the same kind of work you need to have done. Review their online feedback and make sure the company of your choice is reputable, guarantees its work, and gives you the best price possible. Also see to it that your company will give you the freedom to work with their templates and go from there to come up with exactly what you need.
The printer templates will usually offer you a jumping-off place from which to start and, from that point on, you will create specialty envelopes, colored envelopes which will joyfully pop and do absolute justice to whatever it is you need to mail. Fonts—what mood do you want to set with the font you use to relate your company information on those colored envelopes? Do you want colored ink, or black ink? Those envelope colors—does your printer offer you the right selection for your choice in specialty envelopes? Papers—how will your colored specialty envelopes feel in your customer’s hands when they notice them in their mailboxes? And sizes—does your printer give you a choice of the right sized specialty envelopes for your mailing needs? You will need to have all the right answers to these questions, or you will not end up with the best colored specialty envelopes for what you are putting in them and sending out.
There is absolutely no room, and no reason, for you to be shy, or to stand back and just observe in today’s bold and ever-changing business environment. If you have something that you must have noticed and recognized right now, you yourself have to be ready to be noticed and recognized, too. It is all part of the bargain, so get used to it. Even figure out how you can best revel in it. Start thinking like a savvy and successful promotions expert. Use the best and most progressive positive ideas to bring about the best and most progressive results. It is all up to you and you alone—do not let yourself down!
Colored Specialty Envelopes